What the heck is a Buy Box anyway?
It’s not something that you may know about when starting your Amazon business, what with you being more concerned about choosing products that will sell and all, but it’s key to actually getting products to sell well!
The Buy Box is where customers click to order product. But for Amazon sellers, it’s much more than that…
Competing with everybody and his dog…
Did you know that multiple sellers can actually compete on one listing for the chance to get the sale?
Let me explain… Say your business sells small kitchen appliances and gadgets and you offer this particular model of the Instant Pot.
At this time there are 73 offers for new and used ones from a variety of vendors! So how do you compete?
You do this by winning the Buy Box for a portion of the time. Other sellers may also win it at times. So it’s an ongoing competition…
There are many variables which determine who will win the Buy Box, such as:
The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important
Originally from: https://www.bigcommerce.com/blog/win-amazon-buy-box/
There are two types of sellers on Amazon:
– Amazon itself, which sells a vast range of products.
– Third-party retailers, who typically specialize in one or more categories.
Since there is no limit to the number of sellers who can use the Amazon platform, multiple merchants frequently sell the same item. These sellers are known as resellers (as compared to private label selling).
When multiple resellers are selling at the same time, suddenly there is competition for which seller will win the Buy Box…
Master the Amazon Buy Box: Win Every Time
Originally from: https://feedvisor.com/resource-center/blog/master-amazon-buy-box-win-every-time/
By Leor Farkas
Published on July 13, 2017
If you’ve been selling on Amazon for a while already, you’ve probably figured out that there isn’t one key to winning the Amazon Buy Box. There are a host of different variables that influence a seller’s likelihood of winning this valuable space…
How Product Bundling On Amazon Can Reduce Your Buy Box Competition
Originally from :http://www.cpcstrategy.com/blog/2015/11/product-bundling-on-amazon/
By Tara Johnson
Published on November 5, 2015
Aside from the fact that product bundles on Amazon provide value to shoppers, they are also a unique strategy for sellers to reduce their Buy Box competition…
As you can see winning the Buy Box is part science, but this doesn’t mean that you have to constantly watch your sales. Similar to trading on the Stock Market, there are automation tools to make selling on Amazon easier for you.
Marie Watkins is the creator & author of FreedomLab, a resource site where we do the research for you and find the best tools and methods for you to grow your online business.
This is where you’ll find advice on the following:
- Solopreneur Home Business
- Online Marketing tools & strategies
- Software to automate processes & streamline your work to free up your time
- Courses to guide you in applying the above so you can increase your customer base.