It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

When’s the best time to post on social media. That’s the eternal question to get the best social media bang for your buck.

Answer is – it depends.

If you’re not posting regularly, that’s the first thing to take care of.

The folks at Buffer have pondered that question also. And here’s what they have to say about it.

And it doesn’t just apply to social media managers. This is for anyone using social media to increase the reach of their business.

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand.

I know I have.

But now, I believe it’s time to reconsider these studies.

In the last few years, more and more studies on the best times to post have been released. (At Buffer, we contributed to this too!) And while knowing your best time to post is still very relevant, I’m starting to feel that it’s no longer useful to refer to studies on this topic.

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help.

Read on to find out what you should do instead…