Buyers Want To Know – Content Template #4 The Product Review

The product review is so popular because people want a second opinion, one that's not directly from the maker, when they're about to make a purchase that's totally new to them and/or high-ticket.

Nobody wants to be stuck with a dud, even if it was just 50 bucks.

What's worse than wasting money is the frustration of having to search again for a product that does do the job. I think we've all been there...

That's why a good product review can be so valuable to your audience. Read below for a quick step-by-step on how to put one together.

 

The Intro

This is where you can give some backstory of why you're writing this product review.

How did you come across this product? What problem were you looking to solve?

As much as possible, your review should be objective outlining facts about the product. It's OK to be enthusiastic about it if you really find it's good value and works well. But it's not a sales pitch.

However, it can be an opportunity for you to become an affiliate for that product. When you use a product, enjoy it, find value and benefit to it, there's nothing wrong with selling it to your customers.

 

Who Is This For?

Say you do a review of the Chevy Bolt all electric car since you're so happy with yours.

Max range is about 380 kilometers and decreases drastically as speed increases, as with all electrics.

So ideally, the user is:

• Urban/suburban doing a short commute or local trips
• Single person, couple with no kids or maybe two at the most since the car is small
• Car is pricey for what it delivers. Not likely to recoup gas expense of similar sized car over life of the vehicle.
• Can afford to wait for charging

Who Is This Not For?

Using the above example it's fairly easy to exclude the group that would not benefit:

• People in rural locations with long commutes. Same applies to people who drive in heavy traffic as you can't know how long you'll be stuck.
• People who use their car for business over long trips
• More budget conscious person who would benefit more from a car like the Chevy Spark at half the price
• Need the car at any time, so can't wait for charging

The Demo

Video is ideal for a product review. It's easier to get your point across with a demo in a shorter amount of time.

You can still do a good job explaining in an article supported with lots of images though.

Say you want to demo the new multi-speed immersion blender you bought to make smoothies, start with "what's in the box", and explain functions and features.

Show your audience what they can expect to receive, then show assembly, use and end result.

Pros & Cons

If you're doing a product review in print, a table, like an Excel file, listing pros and cons is ideal for an "at a glance" snapshot of what's good and not so good about the product.

Cost

Let people know what they can expect to pay and your opinion on value for money.

Is this a worthwhile purchase?

Summary

Give a quick recap of your thoughts, high points on the product and your overall impressions.

Will you keep using it, do you recommend it or will you look for an alternative?

 

*CTA

If you're an affiliate for the product, this is where you give a call-to-action to find out more, make a purchase, contact you, etc.

 

So there you have it. Another content template format you can use to provide value and educate your prospects and customers!

If you missed last week's post in the Content Forever series, you can find it here: Practical & Useful - Content Template # 3 Listicles

 

 

 

Image by Gerd Altmann from Pixabay