The “SEO Cluster Strategy” is really nothing new.

It’s simply a way of showing your expertise in a topic by creating a number of articles or posts around one of the topics of your site.

Essentially you start with general content and go deeper with sub-topics all related to the top-level subject.

This does two things. First, it attracts the attention of search engines because of your cluster of related content. And because of that your content is more likely to be
shown to people looking for information on that topic.

See below for more on this by Armando Roggio

How to Choose Topics for an SEO Cluster Strategy

Topic clusters are a strategy for search engine optimization and content marketing. The approach — organizing a site’s content around topics and subtopics — can be effective if you choose the right clusters. What follows is a process I’ve used to create retail topic clusters.

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