Copyblogger defines copywriting as "the art of convincing your reader to take a specific action". Hmmm, that's a little dry and understated.

Great copywriting isn't understated at all, it's intoxicating!

And if you've ever been in the thrall of great copywriting, you know it. And you don't care - you are willingly buying whatever is being sold...

This art is timeless. Sure the language changes somewhat over time, but the principles remain the same. Good copy speaks to human psychology: satisfying perceived needs & wants, gaining love & respect, comfort, ease, status and riches.

Good copywriting is key to successful marketing & advertising campaigns and essential for your business to build a loyal following of repeat customers.

So here's where you'll find a round-up of the latest from copywriting experts online.

The Web never sleeps, so I've got your back bringing you the "what's what" so you don't have to spend the time doing research.

Read on...