Marketing & Advertising are key to the growth of your business. Like any brick and mortar business, your online business could die waiting for customers to find you if you don't tell the world about it!
Here you'll find a round-up of the latest news from experts in online marketing and advertising on various platforms.
The Web never sleeps, so I've got your back bringing you the "what's what" so you don't have to spend the time doing research.
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Show Off Your Expertise With This SEO Strategy
The “SEO Cluster Strategy” is really nothing new. It’s simply a way of showing your expertise in a topic by creating a number of articles or posts around one […]
Continue reading→Psychology: Your Sneaky Secret Weapon To More Sales
Psychology sells! Every good marketer uses it to make the point that you want, no, must have their product now! When used ethically, it’s just a nudge in the […]
Continue reading→Optimizing Your Facebook Ads For Maximum ROI
Ever feel that buying Facebook ads is like flushing money down the toilet? Or you may be getting half-decent results but they cost an arm and a leg, leaving […]
Continue reading→Q4 Sales: Quick Facebook Ads Tests To Run Now!
Q4 sales are apparently what retailers live for and and they’re scrambling to make sure they get their share of the shopping frenzy before year-end. Competition is fierce so […]
Continue reading→Partners No More: Facebook Partner Category Removed – What Now?
Partner Category targeting is just another victim of Facebook’s Cambridge Analytica debacle… I guess that’s what happens when you use third-party demographic data with impunity. It was very good […]
Continue reading→Q4 Sales: Important Dates and Campaign Ideas for Small Businesses
Q4 sales, last three months of the year to make a splash in your business! It’s that time of the year, the Holidays are coming and people are shifting […]
Continue reading→Google Display VS Search Network: When To Use Which For Best Results
So where’s the best place to show your Google ads, on the display or search network? The Google Search Network is perhaps more familiar to most people. That’s when […]
Continue reading→The Importance of Happy Customers
No happy customers = no business. If you think about it, everything you do in your business is marketing. Really! It’s all about delivering on your promise and making […]
Continue reading→5 Awesome Free Keyword Research Tools
Keyword research can be at times somewhat of a grind… The post below by Internet Marketing Ninjas lists five good alternatives to Google’s Keyword Planner which I find has […]
Continue reading→Top Facebook Updates That You Can’t Afford to Miss – July 2018 Edition
From AdEspresso, the latest on Facebook updates prompted by recent incidents… In recent months, most of the new Facebook updates have focused on increased security for users and […]
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