Of course you know that not only do you need a website for your business, but you also need a strong social media presence to find leads and engage with potential customers.
From there you want to bring them home to your website where they can fully get to know what you do and how you can serve them best.
Social media is a boon to business but also a total time-suck if you go down that rabbit hole.
In order to have active accounts where there's lots going on, you want to automate or delegate as much as possible so you can keep your eyes on the prize and focus on your business.
And things are always changing so here's where you'll find a round-up of the latest news from experts in social media on various platforms.
The Web never sleeps, so I've got your back bringing you the "what's what" so you don't have to spend the time doing research.
Read on...
Grab ‘Em By The Eyeballs: Video Sells!
Video content sells! There’s no doubt about it. Many prefer to watch rather than read, and it’s easy to understand why. In this era of instant gratification, if well […]
Continue reading→Optimizing Your Facebook Ads For Maximum ROI
Ever feel that buying Facebook ads is like flushing money down the toilet? Or you may be getting half-decent results but they cost an arm and a leg, leaving […]
Continue reading→Q4 Sales: Quick Facebook Ads Tests To Run Now!
Q4 sales are apparently what retailers live for and and they’re scrambling to make sure they get their share of the shopping frenzy before year-end. Competition is fierce so […]
Continue reading→Partners No More: Facebook Partner Category Removed – What Now?
Partner Category targeting is just another victim of Facebook’s Cambridge Analytica debacle… I guess that’s what happens when you use third-party demographic data with impunity. It was very good […]
Continue reading→Turning Facebook Analytics Into Action
Facebook provides so much data via Facebook Analytics that all you need to is decipher it to run successful campaigns. Easier said than done, right? Andrew Foxwell goes deep […]
Continue reading→The Power of Social Media Polls
Polls are powerful stuff! If you think you know what your audience/target market/customers are thinking, you’re probably wrong at least 50% of the time. Hence the advent of the […]
Continue reading→It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.
When’s the best time to post on social media. That’s the eternal question to get the best social media bang for your buck. Answer is – it depends. If […]
Continue reading→Top Facebook Updates That You Can’t Afford to Miss – July 2018 Edition
From AdEspresso, the latest on Facebook updates prompted by recent incidents… In recent months, most of the new Facebook updates have focused on increased security for users and […]
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