Ever feel that buying Facebook ads is like flushing money down the toilet?

Or you may be getting half-decent results but they cost an arm and a leg, leaving you with only minimal profit on sales?

You’re not alone!

This is such an issue that the folks at AdEspresso published a comprehensive and insightful guide to help you navigate the platform and get the best possible return on your money.

See below…

Optimizing Your Facebook Ads: Bidding and Budget

Your Facebook advertising budget and bidding methods will define how much you’re willing to pay per campaign result.

The bidding options available in the Facebook Business Manager can vary depending on your campaign objective and goals.

If you’re a Facebook ads beginner, you’re likely to have many questions regarding bidding and placements. If so, you’ve come to the right place!

In this guide, we’re going to address all your burning questions, including:

• How much does it cost to advertise on Facebook?
  
• How the Facebook ads bidding auction works?
• How to set up your budgets
• What’s the difference between Daily vs. Lifetime budgets
• What’s the difference between Lowest Cost Bid vs. Target Cost Bid?
• How to optimize your Facebook ads budgets

We’ll start with a quick overview of Facebook advertising costs and will then proceed to learn how exactly to set up your Facebook ads budget.