Psychology sells! Every good marketer uses it to make the point that you want, no, must have their product now!

When used ethically, it’s just a nudge in the right direction to help us make a good buying decision. 

The following article from Wordstream speaks specifically of the Cognitive Bias concept in psychology. 

Try using some of these in your next marketing campaign and see if your results improve…

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.

Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning that occur when we value perception or beliefs over reality.

Some of these cognitive biases are common enough that you can count on them to influence consumer behavior – and even include them in your marketing strategy. Here are six cognitive biases that you can use in your marketing strategy to boost sales…