Q4 sales are apparently what retailers live for and and they’re scrambling to make sure they get their share of the shopping frenzy before year-end.

Competition is fierce so tweaking advertising strategies is in order.

JonLoomer.com shows us their strategy to maximize returns on advertising by running various tests in phases for better Q4 sales.

See below.

Quick Facebook Ads Tests To Run Now for Q4

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves.

In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. And indeed, based on the years I’ve been advertising on Facebook, CPMs (cost-per-thousand impressions) during this time typically rise, but CPAs (cost-per-acquisition) decline rapidly.

Q4 Phases

The days between Thanksgiving and Cyber Monday are when most consumers are looking for deals. Discounts and free shipping abound. Look at the spike of interactions on Black Friday in the graph below.

*Source: Facebook IQ Study

However, most advertisers forget that there are various profitable strategies that you can apply in the days and months before Thanksgiving week and after Cyber Monday…