The 2.5 Rule – How to Quickly Estimate Your Product’s Amazon PPC Costs

Ever since sellers started selling through Amazon FBA and earning the lives they know they deserve, they’ve wanted to learn how to accurately predict the future profits.

After all, what’s better than an investment or business where you know almost down to the penny how much you will earn?

And thanks to applications like the Jungle Scout Chrome Extension and Jungle Scout Web App, tens of thousands of Amazon FBA sellers have done just that.

However, one major cost estimation has long been a mystery: Amazon PPC costs.

Until now. In this article, I’m going to teach you how to estimate your Amazon PPC costs using a fast and simple trick called the 2.5 Rule.

This Rule will not only help you predict what your future Amazon PPC costs will be, but it will also give you an edge on your competition and potentially double your profits.

What is the 2.5 Rule?  The 2.5 Rule is a method of predicting your advertising costs using a little math and a cool tool we call Keyword Scout.

First, understand that it operates on a few assumptions:

You are selling or going to sell a product on Amazon priced between $18-$30.