Grab ‘Em By The Eyeballs: Video Sells!
Video content sells! There’s no doubt about it. Many prefer to watch rather than read, and it’s easy to understand why. In this era of instant gratification, if well […]
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Optimizing Your Facebook Ads For Maximum ROI
Ever feel that buying Facebook ads is like flushing money down the toilet? Or you may be getting half-decent results but they cost an arm and a leg, leaving […]
Q4 Sales: Quick Facebook Ads Tests To Run Now!
Q4 sales are apparently what retailers live for and and they’re scrambling to make sure they get their share of the shopping frenzy before year-end. Competition is fierce so […]
Partners No More: Facebook Partner Category Removed – What Now?
Partner Category targeting is just another victim of Facebook’s Cambridge Analytica debacle… I guess that’s what happens when you use third-party demographic data with impunity. It was very good […]
Turning Facebook Analytics Into Action
Facebook provides so much data via Facebook Analytics that all you need to is decipher it to run successful campaigns. Easier said than done, right? Andrew Foxwell goes deep […]
The Power of Social Media Polls
Polls are powerful stuff! If you think you know what your audience/target market/customers are thinking, you’re probably wrong at least 50% of the time. Hence the advent of the […]
It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.
When’s the best time to post on social media. That’s the eternal question to get the best social media bang for your buck. Answer is – it depends. If […]
Top Facebook Updates That You Can’t Afford to Miss – July 2018 Edition
From AdEspresso, the latest on Facebook updates prompted by recent incidents… In recent months, most of the new Facebook updates have focused on increased security for users and […]