Polls are powerful stuff!
If you think you know what your audience/target market/customers are thinking, you’re probably wrong at least 50% of the time.
Hence the advent of the poll. If you want to know what they’re really thinking, just ask! You may be surprised…
The Power of Social Media Polls For Marketing
Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts.
Scorsese’s masterpiece The Departed won Best Picture.
Facebook was only a year removed from opening its membership to the general public, and Twitter was a fledgling startup, still looking to gain traction.
But even then, online polls were already emerging as an intriguing tool for digital marketers.
On this blog, TopRank Marketing CEO Lee Odden penned a post about the relatively nascent tactic, which could be utilized through a modest WordPress plugin.
“If you want to know what your users are thinking,” Lee wrote. “Just ask them.” It’s a simple premise, and one that hasn’t changed over the past decade, although the tools at our disposal have evolved considerably.
Today, audience polls are integrated features on most major social media networks. As marketers seek new ways to drive engagement and gather data, the allure of social media polls is obvious.
Let’s take a look at how polls work on each platform, what kind of value they can provide, and how to get the most out of them….
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Author: Nick Nelson
Marie Watkins is the creator & author of FreedomLab, a resource site where we do the research for you and find the best tools and methods for you to grow your online business.
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