Turning Facebook Analytics Into Action

Facebook provides so much data via Facebook Analytics that all you need to is decipher it to run successful campaigns.

Easier said than done, right?

Andrew Foxwell goes deep in a post on Jon Loomer’s blog. You’ll also find links to previous posts with more info on Facebook Analytics.

Turning Facebook Analytics Into Action

I’m proud of the work I’ve done to help demystify Facebook ad tools and empower thousands of business owners and entrepreneurs with detailed information and recommendations. 

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics.

Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: 

How do I take these insights and turn them into actionable steps in my campaigns?

With that in mind, this post is meant to jumpstart your campaigns and move the needle right away by covering Funnels and Lifetime Value within Facebook Analytics. We’ll take a closer look at commonly asked questions related to these reports and some potential solutions.

[If you’re wondering how to set up Facebook Analytics or generally learn more about the topic, you can read my overview post, Jon’s post on setting up events properly, or a deeper dive on reactions via Analytics. If you’re not very familiar with Facebook Analytics, I’d recommend reading those posts first!]